The cost for one year of the professional version is NT$9980, and you must pay again the following year to continue using it. You may be wondering whether buying the professional version is worth it.
First, we need to understand how many friends the professional version can add in a day. According to tests on ordinary computers, the answer is 5000 people. This means I can reach 5000 people daily. If you have your own customer list, you can add 5000 known friends daily; if you subscribe to extraction services, you can add 5000 strangers daily.
When we become friends with someone, they will receive a LINE notification, seeing our profile picture, cover photo, name, and status message. They will judge whether to accept or reject our friend request based on these. This is known as first exposure in LINE marketing, similar to distributing flyers or mailing ads.
Now that we understand the process of adding friends on LINE, let's calculate the cost. We will analyze from an advertising perspective. The most crucial aspect of advertising is to reach a large audience in a short time. Distributing flyers is one form of advertising. We hire someone to stand in a busy street corner distributing flyers, with a standard hourly wage of NT$133. Assuming the crowd does not stop and every passerby accepts the flyer, we estimate that we can distribute 120 flyers in an hour (2 per second). The printing cost of one flyer is about NT$0.5, so the cost of distributing flyers is approximately NT$1.1 + NT$0.5 = NT$1.6. This is the cost of advertising exposure to one audience member. Similarly, mailing advertisement materials costs NT$3.5 (postage) + NT$0.5 (printing) = NT$4, while phone calls cost about NT$8.35. These calculations are merely estimates and may underestimate the costs.
The cost of the LINE auto-add friend robot is NT$9980, which is the annual fee, equivalent to a daily cost of about NT$27.34. You can add 5000 friends in one day, meaning the cost per friend is NT$0.005. After adding friends, you can do mass messaging, known as secondary exposure. We use CPM (cost per thousand impressions) = the cost you pay every time an ad is shown to 1,000 people. Distributing flyers costs NT$1600, mailing ads NT$4000, phone calls NT$8350, while the LINE friend-adding professional version costs only NT$3!
You should have noticed! The cost of LINE marketing is very cheap, making it the best and cheapest option for reaching a large audience in a short time. Do you think it’s worth it?